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Mailing List

Select From Over 40,000 Different Lists!

There are thousands of different Business Lists available in the market place today. Generally, they fall into one of two categories: Response Lists and Compiled Lists.

Mailing Response Lists can be very good lists for Direct Marketing because typically the names in the database have already responded to a particular mailing or marketing campaign and can, therefore, be qualified as Direct Marketing responders. The type of list can also be very specific. For instance, if you are looking for a list of individuals who subscribe to a periodical or magazine, this type of list is readily available.

Compiled Mailing Lists have the advantage of being able to be segmented by a number of demographics and can be used to narrow down the type of consumer that you wish to market to.For instance, some of the selection criteria that you may wish to use to select a list could be:

Type of Industry

Geography

Employee Size

Sales Volume

Ad Size in the Yellow Pages

Years in Business

Credit Score

Trade Style

 

      

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