Campaign Management
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A Simple But Effective Marketing Plan!
Data
Direct can help you save time and money by managing your next marketing
campaign. We will carefully guide you through each step of the marketing process from
designing the creative to analyzing the data as follows:
- Develop Strategy: Data
Direct will consult with you to help develop a marketing strategy that's tailored to
your specific market and industry.
- Write Plan: While this may
not seem like a very important step in the marketing process, it is vital for assessing
the success of your marketing campaigns. Once you have written your plan, we will
continue to revisit it and make any necessary adjustments to ensure continued success.
- Select Media: Once you know your strategy and you have written your plan, the
next step will be to select the media that you plan to use. For instance, having
determined that you have a budget to run a test direct mail campaign, now you have to make
some important decisions...
What type of list will you use to target your market?
Which of the many lists would you like to test?
What offer are you planning to use?
What type of print media do you plan on using - postcards, letter form, catalogue etc.?
- Design Creative: Now that you have selected the media that you want to use, now
you need to design the creative. This step together with the list/media selection is the
most important step in the marketing process. One word can make the difference between
a successful campaign and a failure. Colour can also make a world of difference as well.
- Execute Campaign: Once
you have everything ready, then it is time to run your campaign.
- Capture Data: One of the biggest pitfalls that any marketer can
find themselves in is that they have not put in place a system before the campaigns
starts to capture the data of the prospect or customers responding to the offer.
When you calculate the cost to generate one lead, it is very easy to see how valuable
this data truly is.
- Analyze Data: Without capturing the data, it is impossible to analyze
the results of your campaign to determine questions such as,
Who responded?
What are the demographics of those who responded?
Why did they respond while others did not? etc.
Once you have analyzed the data, you can go back to your plan, make
any necessary adjustments and start the entire process over again, but this time
with some clear objectives and expectations in mind.
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