1).
Full
unaddressed flyer management: Data Direct can manage any flyer program you need to execute.
It may be a small local program or a national campaign.
Data Direct has a nationally driven Systematic Unaddressed
Flyer Selection process in place in order to identify the best
option of distribution per market or to the store level.
Each store or market is analyzed to provide all
distribution options available for the distribution of flyers to
the houses and apartments selected for distribution.
Data Direct has a proprietary GIS software program in place
capable to blend distribution options in each market in order for
their clients to best utilize their advertising dollars while not
compromising on the response rates.
The blended distribution option, BDO, can identify which
distributors to choose for houses only, their level of geographic
distribution, in home dates, costs for insertion, auditing
capabilities and receiving requirements.
It also identifies the apartment distribution options
available other than Canada Post.
Our clients simply need to ship their flyers to Data Direct located in Mississauga, and then leave the rest to us. All flyer programs are handled in house under one roof and each chosen distributor is managed by Data Direct Client Services and Production Team. Data Direct ships flyers to all points in Canada, regular ground or air to ensure the programs in home date is not compromised. In the event Canada Post is chosen as one of the distribution methods, Data Direct provides our clients with two options of shipping:
- To the main distribution facility of Canada Post or
- To the participating postal stations. Time and costs play a factor in both methods and we will provide you with the options for your approvals.
2). Sampling: Data Direct Group Inc. has 5 Sitma poly wrapping machines within our production facility capable to poly wrap samples for unaddressed distribution. Shampoo samples, CD’s, catalogues, etc no job is too big or too small. After the production and insertion of your sample, Data Direct can manage the unaddressed distribution management of the program. Our clients save on 3rd party brokerage costs as all elements of your sampling job are handled in house.
3). GIS Targeting: Data Direct can target your unaddressed
flyer program through the following methods:
- demographic targeting based on Statistics Canada information
- distance program from your retail location
- existing database analysis and profile based on where your current clients
live
- houses only, apartments only, business only
- map development
- Grand opening support and market profiles
4). Unaddressed options:Data Direct has the equipment
on the floor which provides our clients with the flexibility to develop untraditional
unaddressed options designed to save our clients advertising dollars but maintain
the response rates. Some examples of our uniqueness in the unaddressed
arena are:
A). Polymail: Polymail is an unaddressed
flyer program designed for apartment distribution through a Poly bag carrier which
is to the specifications of Canada Post. The Poly bag is a 6
x 14” carrier so that your current designed flyer does not need to be changed in
order to participate in the program. The cost saving in postage,
insertion and shipping is up to 40%.
B). Customized envelope programs
C). Customized poly wrapping programs
D). Blended addressed and unaddressed
programs
All of the above unaddressed options
are handled in house as all of the letter shop equipment, poly wrapping machines
and media booking management is handled under one roof, Data Direct Group Inc.,
with no third party brokering.
|
